Merchandise Executive - Brand Topshop Topman

- Manages their overall stock package to meet the needs of the market

- Knows their own market place & competition & uses this information to improve Brand performance

- Provides quality product feedback to the Principal Merchandisers.

- Re-forecasts to achieve potential & minimise risk

- Works with Regional & Merchandising functions to optimise sales, considering layout, space & options

- Work with BM to plan the new season e.g. intake, markdown, phasing & sales plans

- Collates lessons learnt by season & for key trading periods

- Takes ownership for markdown spends & is able to challenge at all levels of the business if they feel their strategy is not being followed

- Identify Strengths, Weaknesses, Opportunities & Threats in the market & feeds back to relevant parties

Delivering the Brand

- Understands what their customers want & provides this feedback to influence the Brand(s)

- Communicates with principals merchandising functions to maximise opportunities & minimise risk of new branch packages

- Knows the competition & understands the impact it can have & seeks ways to pre-empt this impact

Making the Right Choices

- Knows & understands the data & information available

- Analyses data in detail, uses it to take action & then evaluates the action taken

- Takes account of external data e.g. retail & fashion trends when making decisions

- Confidently makes sound commercial decisions with recognition of any potential risk

- Produces informative & valid trade reports building on others contributions

- Working with People

- Communicates regularly to ensure everyone is aware of their objectives

- Influences & challenges other functions of the business to ensure departments plan accurately (i.e. marketing, buying)

- Uses store visits to identify risks & opportunities in the market.