PR Executive

FUNCTIONAL OBJECTIVE:
As a part of PR Team, PR Executive has objectives to:
- Increase awareness and develop an enviable corporate image by planning & execution company PR activities effectively
- Developing and maintaining good working relationships with the key KOLs & media, including local and national newspapers, magazines, radio, and television, other channels
- Optimize the brand exposure in term of social network and other digital platform
- Be responsible to update new content on Facebook page, Facebook group, youtube channel, website and any of social networks of the brand
REPORTS TO: PR Manager
KEY RESPONSIBILITIES
50 % Increase awareness and develop an enviable corporate image by execution company PR activities effectively
- Execution of company PR activities & content development& in-house production campaign
- Ensure the PR plan will be accomplished effectively and under budget
- Handling Press Conference, Press Releases, company events
- Monitoring media (including social channels) and reporting market information, brand reputation and competitors’ activities.
- Be responsible to communicate between all departments to optimize the PR campaign
- Other tasks as assigned by PR Manager.
20% Planning company PR activities & content development
- Proposing the most optimal approach to PR campaigns including content plan, budget, strategy and tactics.
- Researching, looking for new trends and contents of the brands in the industry worldwide to propose innovative and suitable solutions for the company.
20% Developing and maintaining good working relationships with the KOLs and media, including local and national newspapers, magazines, radio, and television, other channels
- Build and maintain very strong relationships with online reporters/ magazine editors& TV channels to implement PR campaign
- Build a strong network of KOLs and celebrities to support all Media activities
10% Optimize the brand exposure in term of social network and other digital platform
- Be responsible to develop content plan for all social network and digital platform such as Facebook page, Facebook group, youtube channel, website, ect.

- Personal Accident Insurance 24 / 24 - Training Opportunities, Active Working Environment - Free Membership of California Fitness