Workshop Activation Executive

ROLE SYNOPSIS:
• The country Workshop Activation Executive supports the execution of the Marketing programmes in the Branded workshop (CAS & Bike Point), FWS & IWS in the specified market to help deliver volume, turnover and gross margin targets.
• The position reports to the Country Activation Manager, working closely with the Consumer and Trade Activation team in country and will support the effective delivery of programs in country.
KEY ACCOUNTABILITIES:
• Support the execution of world class Branded workshop (CAS & Bike Point), FWS & IWS marketing plans across all brands in market. Adapts and adopts Cluster workshop offers as part of execution of in-market marketing plans. This requires developing a key interface with sales on operational issues.
• Supports the preparation of the annual marketing plan for the Branded workshop (CAS & Bike Point), FWS & IWS to ensure that Dealer Penetration, volume, turnover and gross margin targets are met.
• Optimise Branded workshop (CAS & Bike Point), FWS & IWS offers cross brand activities by working closely with Brand, PR & Sponsorship teams and with Sales for programme implementation
• Monitor implementation of programmes as per consumer & trade marketing plans to ensure on time, within budget delivery and adequate return on investments.
• Monitor Pricing execution in the Branded workshop (CAS & Bike Point), FWS & IWS channel as per Pricing Strategy
• Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.
• Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role of Europe WORKSHOP Marketing Manager, as part of the Auto Marketing role card.

- 13th Payment - Premium Healthcare Plan for you and your family - Pension & Stock Option