Marketing Manager (Urgent)

NS BlueScope in Vietnam has an exciting opportunity for an experienced Marketing Manager to join their existing team in Ho Chi Minh City. With a focus on projects and manufacturing segment of the business this role will report in to the Vice President for Marketing in Vietnam and manage a small team of marketing specialists.
The key responsibilities for this role are:
• To develop a 3-year strategic marketing plan for each segment to deliver growth in line with the regional strategic segment plans (includes SWOT, brand plan, customized value propositions and market offers for each segment)
• To develop and implement MARCOM plan to support segment plans with annual MARCOM spend generation, MARCOM calendar as well as managing MARCOM spend to budget (Brand Communication)
• Quarterly segment review to verify that segment plans are on track against targeted outcomes
• To identify and formulate strategies (where required) for market expansion, market penetration and market diversification (channel development)
• To identify in country future product development requirements for each segment (product innovation)

- Bonus - Insurance 247 - Training