Newcity Group

• Update market situation and proceed a research about competitor movement.
• Manage customer service, PR, advertising, promotion program, translate the document.
• Analysis market by product & Industries
• Research and develop marketing strategies.
• More detail will be discussed in the interview
• Organize and proceed marketing activities (Exhibitions, Seminars, etc.,)
1. Observation of Market
• To observe the car market in the designated market area as well as to analyze and evaluate trends and market changes
• To monitor the activities of the competitors
2. Planning
• To develop marketing and advertising measures, events, customer contact, etc., bearing in mind the ideas recommended by the MBV brand
• To calculate costs and evaluate benefits
• To plan the budget and monitor the implementation on monthly basis to ensure the most effective marketing program based on MBV’s marketing top-up regulations
3. Advertising
• To create and implement advertising measures
4. Events / Sales Promotion
• To plan, prepare, and organize events and to negotiate with the relevant service providers in consultation with the Sales Director and Managers
• To use sales promotion measures recommended by the MBV brand represented and implement in-house sales promotion measures
6. Marketing Controlling
• To analyze the effectiveness of advertising measures and to compare the figures with targets
5. Public relations activities
• Maintaining contact with the local media and journalists
• Aligning central MB Vietnam press releases and invitations to press events on information on Mercedes-Benz and Vietnam Star in consultation with central media communications department of MB Vietnam
• Ensuring that the appearance of the dealership and its presentation in the media comply with the overall corporate identity