Account Director (Ad)

Account Director is the principle contact between the Agency and the Client and has ultimate responsibility for the client account. Account Director works across multiple lines of an account developing and executing synergistic solutions which help our Clients to grow their business and gain market share.The incumbent leads the account team from strategy development to solution delivery. Account Director ensures that solutions provided are on strategy and meet Impiric standards and client expectations. The incumbent also supervises overall performance management for account team members.
* Responsibilities:
- Develop and maintain a good working relationship and communication process between team and client
- Strengthen and expand relationships with key clients.
- Supervise strategic development and implementation of direct initiatives
- Be responsible for all aspects of project management; taking briefs, estimating costs and timings, managing budgets, scheduling resources, project management, KPI delivery, regular reporting to the client and the team.
- Help client evaluate effectiveness of all marketing activities and monitors competitive activities and plans appropriate responses/actions
- Work with creative team to ensure creative development is on strategy and meet client’s expectations / standards
- Keep senior management fully informed of account activity and development including client issues
- Fiscal responsibility for overall account profitability including client budget, expense reporting, and campaign profits and losses.
- Liaison between agency and client to establish goals and budget and ensure the receipt of quality, cost-effective solutions.
- Manage the prioritization and assignment of relevant team resources and projects.
- Conduct performance management and goal assessment of staff.