- To plan and execute Regional channel marketing strategies, platforms and plans for respective region to ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption
- To plan and execute Activation & Promotion, các channel Development, Experience & Key Accounts, Merchandising & Loyalty strategies, platforms and plans for respective region according to KPIs set
- To follow up the execution of the campaigns to have proper actions, if any.
- To work closely with các channel marketing Manager- Regions to develop and deliver Regional các channel marketing strategies, platforms and plans for respective region
- To analyze bán hàng performance, evaluate the efficiencies of the campaigns and work closely with Regional thương hiệu & sales teams to ensure winning choices for key channels and meet & consumer’s needs & wants
- To identify POSM requirements and develop new POSM
- To lead, develop & motivate các kênh Executive to perform as company requirements
- To manage expenditures (TME) against Budget set
- To manage expenditures (TME) against Budget set
- To monitor effectiveness of agencies/Suppliers on his activation execution as well as manage VBL assets in the field.
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