- Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans
- Make decisions on a daily basis that ensure both profitability and creative quality
- Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
- Study the creative marketplace, assessing where work stands against competitors’, as well as our clients’ competitors’ creative work.
- Drive constant improvement in creative quality and capabilities.
- With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale
- Assure that timely and informative communication takes place between the creative function and the partners, account team and clients
- Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development
- Managing outside resources, including vendors, photographers, color separators, printers, freelancers, web and interactive sub-contractors.
- Managing art direction, design, copywriting and production of projects
- Quality control, including proofing, reviewing, measuring and evaluating staff performance,
- Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns.
* DETAILS
- Concept Development: Develop communication concepts and directions for marketing materials, campaigns and multiple projects. This also will require the ability to make conceptual and stylistic decisions. Direct team to create layouts, mockups and prototypes may be required to illustrate the ideas to the fullest.
- Manage Project: Oversee multiple design projects at one time. This will include assigning teams, supervising timelines, overseeing projects’ concept & art directions, ensuring all deadlines are met, confirming clients are satisfied with the results and troubleshooting any issues that may arise during the duration of the project planning.
- Quality Control: Reviewing and editing concept team’s final proposals before distribution. Attend important meetings and presentations to key clients. As in execution phase, supervising throughout the process including onsite directing.
- Supporting leader for team building and developing.
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