MÔ TẢ CÔNG VIỆC
We are looking for a senior SEO/SEM executive to join the ITC Marketing Team to lead the planning, implementation and analysis of SEM and SEO. You will be responsible for planning, developing and implementing our SEO and Paid Advertising activities across media, creative and digital experiences to drive results and innovation. You thrive on challenges, and you are not afraid to try new things, going from experiment to experiment with and analytical approach and enthusiasm. Your position will play a pivotal role in driving our growth in the APAC region.
• Generate leads, real qualified ones
• Plan, develop and implement SEO and SEM activities
• Constant engagement in link building, content strategy, keyword strategy
• Create engaging content to be published on ITC’s channels, such as blog posts, whitepapers, in-depth case studies, and more
• Research, identify and contact influential websites and blogs to spread ITC’s content
• Monitor, track and report search results on SERPs
• Recommend changes to website architecture, content, linking and other factors to improve search results for target keywords
• Manage SEM, PPC campaigns across multiple channels, including competitors research, keyword research, copywriting, bid strategy, reporting
• Run, manage and optimise A/B &/or multivariate tests.
WHAT YOU WILL GET OUT OF THIS POSITION
You will work side by side with some of the most influential minds in the digital world, and approach the latest trends of advanced technologies. A great chance to practice in order to enhance your skills with solid process & techniques.
Who will you report to: Michele, our Marketing Manager from Italy, with over 10 years of experience in China and 7 years in B2B Marketing
YÊU CẦU
Kinh nghiệm
Không yêu cầu
• Minimum 4 years experience in managing SEO and SEM efforts
• Experience managing PPC, CPA, and CPC campaigns on Adwords and Linkedin
• Outstanding English capabilities to create content and lead copywriting activities
• Excellent analytical skills
• Great capability to communicate all insights provided by data
• Proficient with SEO reporting and analytical tools
• Entrepreneurial spirit
• Understanding of the digital industry
• Hard worker
THE PACKAGE
• Minimum 24 flexible paid days off
• Employment and insurance benefits above the market
• Professional career path and frequently objectives, review
• Multicultural team (10+ nationalities), non-stop parties, sharing, learning
• Lovely office with modern facilities
• Working equipment provided
• Fun and dynamic team with great ambition, always fight for the same goal
• Say NO to dress code. We don’t judge your performance by the looks
• Free parking lot for your beloved motorbikes
• Pantry area with snacks, drinks available all the time
• Football table, weekly activities and month-end party with super big surprises
• Other exciting team building activities
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