Brand Manager (E-Motorbike and Battery Station)

1) Planning and Organizing:
- PR budgeting and cost planning.
- Implement an organization’s media strategy across the business and across media to raise brand awareness, drive business and enhance reputation.
- To write and oversee press releases.
- To ensure all media communications activity (i.e. press, radio, TV, website, online/social media activity) is integrated with marketing and other strategic campaigns.
2) Initiative and problem solving:
- To advise and select the best use of media and overall communications channels as required for the successful execution of campaigns.
- To advise on communications solutions regarding messaging, crisis management, handling difficult stories in the press.
- To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
3) Analysis and research:
- To monitor and report on all outputs, evaluating the effectiveness of media communications activity, including social media, networking and press activity.
- To undertake analysis and research as befitting a PR function.
- To monitor and report on best practice.
4) Others:
- Any others additional task and duties as required by the GM.

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