SAFL Product Manager

- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
- Monitor and analyze competitor strategies and activities on a regular basis
- Organize the launch of new products and features and equip the sales team with adequate sales arguments to drive customer value.
- Work closely with Sales, Marketing, Technical and other cross - functional teams to enhance existing products and develop new products.
- Update marketing materials such as catalogue, brochure, data sheet. Support in writing articles for relevant products.
- Conduct training to Sales and Technical teams, and introduce products to customers in seminar, workshop.
- Act as a bridge between SAFL team and marketing team to align marketing activities toward the brands’/ products’ objective.
- Ensures alignment in the organization about brand positioning and messaging
- Enhance internal collaboration through close communications with other divisions and departments in the organization.
- Other duties as assigned