Mô tả công việc
Reports to: Digital Marketing
Department: Bhaya Group – Marketing
The Digital MKT Executive is responsible for the support and co-ordination of all relevant tasks essentially required for digital marketing
activities within the company.
Coordination among internal teams & with outside partners is required. He/she must have the ability to adapt quickly with basic technical system (website administration, content management system) & be as detail and visual – oriented as possible. He/she must also be capable of managing effectively multiple projects/tasks of varying complexities, meeting deadlines, and can work well under pressure.
Essential Job Functions
1. Support for Research, Advertising, Digital Marketing Materials & Email Marketing Campaigns
•Coordinating with Content team, Design team & outsourcing partners for the publication and production for all marketing materials: images & videos, info-graphic, media content…
•Support Creative Content team to research content ideas & information for online marketing materials and activities.
•Co-ordinate with Sale team for new product & sale promotion plan / ideas…
•In-charge of all email marketing campaigns for digital team.
•Frequently doing research on social media based advertising tools and formats and support in setting up advertising campaigns when necessary.
•Support for other paperwork & document processing within the team.
2.Support for Analysis & Performance Reports of Website/ Blog Conversion, Paid Advertising, Email Marketing & Promotion Campaigns
•Closely monitor all paid advertising campaigns across different channels for details on performance, cost and conversion and insights for further improvements
•Work with analytic tool & reporting software (ie. Google Analytics, Google Adwords, Facebook Ads…) to extract weekly analysis reports for website & landing page performance in terms of visit, engagement, conversions…
•Pro-actively do research, analyze data, brainstorm and propose ideas for UX and UI of websites / blog / content approach based on Analysis & Performance reports.
3.Support for company’s website / blog system and contents, SEO
•Be the coordinator & point of contact for all content required for the company main websites & blog (working with PR
& Communication, Sales, Products, Copywriters, Translators…) including all major content sections
•Co-ordinate with SEO freelancer for all SEO-related techniques for on-page SEO content including main website, official blog and other microsites (if any)
•Coordinate with IT teams to periodically review website user interface and ensure the company websites are up & running smoothly without bugs, errors or any other technical issues.