Mô tả công việc
Reporting line: Head of Marketing, APAC
Subordinates: 3 – 5 staffs
Working Location: HCMC
** Overall responsibilities:
Responsible for the strategy development of digital channel.
** Job description:
▪ Development digital marketing
strategy aligning with overall marketing and business strategy.
▪ Implement and manage all necessary channels/ platforms such as: Website, Mobile App, Social media, Search engines, Display advertising and other channels for implementing company’s digital marketing strategies.
▪ Co-ordinate with cross-functions to deploy the approved campaigns online.
▪ Monitor the campaigns efficiency and execute the necessary changes on time to improve its performance.
▪ Oversee the budget and evaluate the result of digital marketing campaigns.
▪ Continuously search for new opportunities, monitor the market trends, and propose the ideas to grow the digital/online business for company
▪ Working closely with IT and relevant departments to constantly improve UX, UI of the company’s digital assets to optimize the sales funnel
▪ Tracking, measuring and proposing areas for continuous improvement of the digital marketing performance.
▪ Search & manage out-source campaigns to diversify traffic such as Affiliate, Digital Agencies, CPA-partners.