Head Of Public Relations & Marketing

Responsible for leading outward PR strategies and plans that promote key initiatives and promote the business/product’s image and reputation. Works especially close with external investors and partners, the finance department, HR departments, and other key business partners in developing and executing initiatives that
address the business’s corporate issues. The Head of PR also serves as one of the key media contacts and representatives for the business.
Leadership & Supervision:
• Responsible for setting goals, role delegation, setting objectives, establishing priorities, and administration of grade and salary adjustments.
• Plays an active role in the recruitment and management of the PR department staff members in an effort to ensure efficient and effective execution of duties within the department.
• Responsible for the creation and promotion of a departmental culture that promotes integrity, high performance, continuous improvement, and commitment to quality throughout the department.
• Act as a mentor to the junior PR personnel using supportive and collaborative approaches to build and support their skills on a continuous basis and to prepare them to take up his leadership position
Strategy:
• Leads junior PRs in the development, implementation, and integration of strategic communications plans that advance the business’s brand identity in the market.
• Broadening awareness of these strategies and increase visibility of PR programs and priorities within the organization and to key stakeholders.
• Play an active part in the creation of marketing strategies in conjunction with the marketing team in order to enable the cultivation and enhancement of strong and meaningful relationships with the target audience, external partners, and key media outlets, which favorably positions the business/product in the market.
Analytics:
• Head of all internal and external relations in the business, researches and identifies emerging issues and challenges that are facing the business or product.
• Execution of strategies, solutions, and opportunities pertinent to those issues.
Content Creation:
• Oversee the creation of the business’s content; for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.
• Oversee all online web content and communications as well as social media interactions to ensure that all content put out by the business, both in print and online, is edited to conform to the business’s overall values and messages
Media Relations:
• The Head of PR leads junior PR managers and acts as the business/product’s spokesperson and lead point person in conventional media interactions, such as newspaper interviews, ensuring a positive portrayal of the business at all times.
• The Head of PR exercises judgement in prioritizing media opportunities, making necessary coordination with appropriate persons in organizing and preparing presentations, speeches, talking points, and other external media relations materials.
• Actively engages, cultivates, and manages press relationships that ensure the coverage of the business’s/product’s programs, events, public announcements, among other projects.
• In charge of the day-to-day communication activities inclusive media budgeting, planning, and auditing on top of providing marketing counsel to publication departments in order to ensure that positive impact of each publication towards the business

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