Mô tả công việc
- Manages the entire product life cycle including product launches and works effectively with cross-functional groups to effectively plan and execute new product launch plans as well as product obsolescence.
- Practice discretion when discussing the production roll-out and maintain confidentiality.
- Work effectively with cross-functional groups to plan and execute product launch plans, feature enhancements, cost reductions, and obsolescence.
- Close collaboration is required with Engineering, Operations, and Sales teams to define requirements and delivery timelines.
- Collaborates with Marketing Communications and Sales on marketing
programs, marketing content, marketing campaigns, sales promotions, and overall marketing and branding message.
- Perform market and technology research to help identify new products, approach potential distributors and opportunities to strengthen or create market position and establish technology leadership.
- Establishes pricing strategies, tactics and programs to drive revenue and achieve profitability goals.
- Participate with others to write technical product content communicated through webinars, white papers, data sheets, application notes, presentations, and website content.
- Represents the Company at industry trade shows, conferences and at customer facilities.