Job Title: Trade Marketing Executive Job Reporting: Marketing Manager Job Purpose: The Trade Marketing Executive is responsible for developing and implementing Trade Marketing strategy to achieve objectives. Key Accountabilities 1.Data Management: •Collect market information, prepare detailed report analyzing market situation by region, identify strength and weakness to propose appropriate programs •Collect information from competitors: price, distribution strategy, promotional programs… in order to develop Trade marketing plan/strategy •Consolidate and analyze market trends 2.Promotional Program Management: •Develop and implement promotional and display programs of distribution/project team… Coordinate with related teams based on budget. •Weekly market visits to understand and evaluate the effectiveness of promotional programs, thus propose commensurate action plans •Prepare reports to evaluate every promotional/display/sales support program. 3.Advertising Program Management: •Carry out market surveys, develop advertising programs and tools at points of sales (signboards, product display, POSM…) and on other communication channels based on budget •Make plans, propose and implement the production of necessary POSM to improve brand awareness that can meet customers’ demands •Report to assess the effectiveness 4.Other tasks: •Support marketing events as requested •Complete other tasks requested by Marketing Manager Key Performance Indicators •Measure and report performance of all assignments and assess against goals (KPI)
Yêu cầu công việc
Quality Behaviours •Professional •Persuasive •Influential •Determined •Adaptable •Reliable •Tactful •Organised Knowledge, Skills and Experience •A degree in marketing •2 years of experience in Trade Marketing •Ability to work under high pressure and travelling •Effective project management skills •Sound understanding of marketing principles •Proficiency with Microsoft Word, Excel, PowerPoint, Market research tools •Strong administration and organizational skills
Địa chỉ : 17th floor, Hoa Binh International Towers, No 106 Hoang Quoc Viet Street, Cau Giay District, Hanoi
Người liên hệ : Bộ phận nhân sự Knauf Vietnam
Quy mô công ty : Từ 10 - 24 nhân viên
Knauf Vietnam Company is a subsidiary of Knauf Group, one of the world’s leading manufacturer of building systems and green building materials. Founded in 1932, and headquarter based in Germany’s Iphofen. Currently, Knauf has 12 sub-brands and 220 production sites based in 60 countries with more than 24,000 employees. Knauf manufactures not only products of high german quality, but also provides the first class services. Our professional sales, technical assistance and marketing team guarantee that our customers has access to the benefits of a number of systems in the best possible manner that we offer in commercial performance and in the technical aspect.