Brand Activation Manager

SCOPE:
• In conjunction with Alchemy senior management and the Brand Owner, develop and execute plans and initiatives in line with brand strategy
• Manage the marketing, events and PR function of the entire Edrington business
• Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies and other associated functions
• Work directly with the Brand Owner and Alchemy management to deliver reporting, strategy and financial outcomes as planned
• Source and manage marketing and PR agencies or hire talent where appropriate
• Find and engage cost efficiencies to maximize use of resources
• Collaborate with Alchemy’s senior management, sales and finance teams to ensure a cohesive and supportive work environment
KEY RESPONSIBILITIES:
As we exist in an ATL dark market with already well-defined brand strategies by our Brand Owners the role is very much execution and customer marketing focused.
• Plan and analyze events, launches, and other marketing activity and ensure due process for reporting on performance
• With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)
• Develops relationships with marketing and communication agencies and media to assist in developing opportunities
• Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio
• Develop pricing & pack strategies, improve margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance
• Support channel marketing and sales in category management and sales presentations including significant time in field
• Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews

- 13th Month Plus Incentives - Premium Health Care - Lifestyle oriented; Dynamic and Energetic Environment. Central city location.