General Manager, Marketing & PR (Job#21257)

- Develop short-term and long-term strategy for marketing & communication with clear KPIs (in cooperation with HUB SEA1).
- Plan and implement marketing activities in line with strategic direction and sales activities
- Develop, implement and monitor procedures necessary to the smooth operation
- Develop short and long-term plans and budget for marketing and communication programs and activities, monitor progress, assure
adherence and evaluate performance
- Conduct relevant market research, monitor trends and apply to marketing & communication activities with innovation where
appropriate
- Manage Marketing & PR team
- Decide advertising strategy in collaboration with HUB/HQ
- Supervise advertising campaign
- Decide on suitable medias for each campaign
- Develop and implement communication strategy to ensure good brand image and position
- Develop and implement strategy for using KOLs/Celebrities to promote MB brand
- Establish and maintain good relationship with media
- Crisis management
- Develop and implement strategies for marketing events to enhance customer experience, support sales
- Organise all marketing events (launch, motorshow, Fascination...) at highest standards, adapting guidelines from HQ to ensure appropriate brand image
- Coordinate with other MPCs (MBTh, MBM, Daimler...) to organise joint activities (AMG trip, Driving events...)
- Use dealers marketing teams as an extended arm of MBV to have synergy effect of national marketing activities
- Design retail marketing activities of retail network (via Retail Marketing Bonus scheme) with direction to maximise product
exposure and support sales
- Align and hamornise nation-wide marketing & communication activities
- Develop and implement strategy for CRM activities (cooperate with HUB)
- Manage customer complaint handling process
- Initiate programs for higher customer satisfaction.

- Annual Healthcare Plan