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To support development of adidas brand image Sports Performance and Sports Style through brand concepts in key categories. To grow adidas brand image in country and to attain brand image leadership by providing efficient communication of key messages across all appropriate communication channels.
1. Constantly communicate with global/region to ensure marketing guidelines are upheld during execution of concepts to local market.
2. Plan and execute Brand Communication plans within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies.
3. Manage local adidas website.
4. Manage the brand advertising, PR budget to achieve efficient and effective utilization.
5. Analyze and report country communication trends, including competitor analysis.
6. Implement and co-ordinate Marketing Events.
7. Support sales development by execution of appropriate brand communications support.
8. Plan and execute local campaigns within the brand guidelines and media communications plan.
9. To manage all 3rd party joint promotional requests and non-sporting sponsorship enquiries.
10. To plan, execute and manage all adidas non-sport events eg. Women’s, Sports Style and Trade Launches.
11. To plan, execute and manage AR program and community
1. Follow up closely with involved parties within the e-marketing and communication process.
2. Act as a business contact for external parties (agencies and suppliers).
3. Work closely with media company to ensure a media mix that will maximize impact with allocated budget that reaches out to our targeted consumers.
4. PR follow-up (Sports Performance & Sport Style) with PR agencies
5. NAP seeding management
6. Monitor competitor’s advertising activities
Communicate with Others
Planning and Organizing
Manage Relationship and Diversity
Analysis and Problem Solving
Learning and Self-Development
Event planning, management, conceptualization, sponsorships, celebrities liaison, expertise win-win mentality
Lateral and out-of-box thinking strategic acting