Marcom Manager

DIVISION/DEPT: Marketing
OBJECTIVE:
We are looking for an experienced Marketing Manager who is passionate about uncovering consumer/ fans insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer/ fans experience and drive growth.
Our brands include:
- Saigon Heat – The premier pro-basketball team in Vietnam
- VUG – Vietnam University Games
- VBA – The premier pro-basketball league in Vietnam
- VFL – The Vietnam Futsal League
KEY RESPONSIBILITIES:
1. Branding
• Creating a brand plan and brand strategy and ensuring all aspects of the product or project marketing and activities align with the ethos and goals of the brand.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Managing all aspects of the brand both tangible and intangible.
• Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
2. Marketing
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Monitor and report on effectiveness of marketing communications.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
3. Communication
• Developing an integrated communications strategy for the company incorporating PR, Marketing and Online.
• Produce valuable and engaging content for our website and social media that attracts and converts our target groups.
• Developing relationships with key media to secure and grow media coverage both online and offline.
• Working closely with design team and media team.
• Monitoring press stories relating to the company and its brand and maximising opportunities for positive PR and playing down any negative PR.
• Implementing communications plans to increase brand awareness and recognition for the organisation.
4. Other
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), gain insight
• Monitor market trends, research markets and competitors’ activities to identify opportunities and key issues.
• Be in charge of the budget and allocate/invest funds wisely
• Establish performance specifications, cost and price parameters, market applications and sales estimates.

- In accordance with company policy.