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ELSA is a San Francisco-based startup founded in 2015. It debuted at SXSW in March 2016, where it later won the SXSWedu launch competition. ELSA is an A.I.-assisted language learning platform that teaches people how to speak English. We now have 3.4 million users from 101 countries around the world and still growing exponentially. Vietnam is a key market with more than 1 million users. ELSA has been recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes) This position develops, executes, and optimizes the performance of digital marketing campaigns to meet our business objectives & quality benchmarks. Join ELSA now and maximize your marketing talents to make a real impact!

Công Ty TNHH Elsa Tuyển Dụng

Brand Executive (Senior)

Nhân viên
Thỏa thuận / tháng
yêu cầu giới tínhKhông yêu cầu
ngành nghềQuan hệ đối ngoại, Marketing - PR, Báo chí - Truyền hình
địa điểmHồ Chí Minh
hình thức làm việcToàn thời gian cố định
yêu cầu bằng cấpKhông yêu cầu
1. Brand Marketing
• Prepare and implement brand marketing execution plans
• Work closely with in-house team, freelancers, and agencies (advertising, market research, PR) to ensure impeccable execution of all brand marketing activities
• Create creative content and marketing collaterals (i.e. POS, displays etc)
• Develop strong and good working relationship with media journalists, KOLs, influencers
• Measure and report performance of all campaigns against goals (KPIs)
• Monitor users reactions, market trends, and competitors’ activities to identify opportunities and key issues
• Propose initiatives to increase market share and brand’s reputation
2. Performance Marketing
• Collaborate closely with performance marketing function to co-plan and co-execute both brand marketing and performance marketing activities to create synchronization, optimization, and integration
3. Collaboration
• Partner with different functions (Product, Sales, Customer Support, Finance) for ongoing projects, budget phasing, media planning & tracking
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Performance Marketing Executive (Senior)

Nhân viên
Thỏa thuận / tháng
yêu cầu giới tínhKhông yêu cầu
ngành nghềQuan hệ đối ngoại, Marketing - PR, Báo chí - Truyền hình
địa điểmHồ Chí Minh
hình thức làm việcToàn thời gian cố định
yêu cầu bằng cấpKhông yêu cầu
1. Performance Marketing
• Employ an impeccable execution of online advertising, social media, SEO, SEM, ASO, email marketing, and content syndication.
• Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions
• Ensure that leads are converted into paid customers through well-crafted campaigns and close collaboration with the sales team
• Work with internal and external production professionals in the delivery of activity, from proposals, design, and actual build.
• Report timely on the effectiveness of campaigns, conversion rates, online-generated sales. Conducts analyses on the performance against ROI and KPIs. Estimate profitability of those campaigns.
• Develop in-house marketing automation
• Scale performance marketing operation
• Identify growth opportunities, develop new and innovative growth strategies
• Seek & develop marketing partnerships
2. Brand Marketing
• Acquire a clear consumer perception and better understand their needs
• Collaborate closely with brand marketing function to co-plan and co-execute both brand marketing and performance marketing activities to create synchronization, optimization, and integration
3. Collaboration
Collaborates with sales, customer support, product team in an effort to optimize programs, campaigns, landing pages, CRM, based on the real-time performance and ROI
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